PacT Lab


Members of PaCT Lab collaborate with practitioners to ensure transfer of knowledge into industry and to support the application of research findings into the business world.


Online narratives and HIV risk perceptions

Starting in May 2016, Pactlab are involved with colleagues in Hong Kong examining the efficacy of using online narratives in changing HIV risk perceptions and behaviors among men who have sex with men in Hong Kong   Starting in May 2016 Pactlab are involved with colleagues in Hong Kong examining the efficacy of using online [...]


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PaCT Lab is based at Northumbria University and is one of the few HCI (Human Computer Interaction) research and training facilities within a psychology department

Our aim is to develop interdisciplinary research, education and training to improve communication technologies and understand the consequences of their use. We strive for a dynamic community in which academia, industry and government can guide and challenge each other. While our researchers are predominately psychologists, we ensure our research utilises a broad, multidisciplinary approach through our many collaborations. Our work covers four broad and overlapping themes of privacy, security, trust, and behaviour change. These themes are explored across a variety of domains including health, commerce, energy conservation and learning.

The types of question we seek to address are:

  • What makes us trust a message or information online?
  • Why and when do we feel secure in disclosing information?
  • How do you balance usability and security?
  • What types of privacy do we seek to protect?
  • How can we design technology to improve social inclusion and combat isolation?
  • What role can technology play in motivating people to eat healthily?
  • How can technology improve the health and wellbeing of individuals?
  • What barriers prevent older people from using technology in their everyday lives?
  • What do designers need to consider when developing technology for use by older people?